Ancient Purity.
Modern Wellness.
Timeless Luxury.
CLEO SALT
The Salt of Queens
Elemental. Elegant. Eternal.
Hidden beneath ancient desert sands for hundreds of millions of years, Cleo Salt emerges as a pure relic of earth: untouched, raw, and sacred. Our debut White Gold Collection offers culinary salts and bath crystals that are more than minerals, they are memory itself: geological and spiritual crystals, encoded with the spark of life.
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To taste it, to bathe in it, is to awaken what the body already knows.
Salt lights up the human body.
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In Their Words...
"As an Olympic athlete, I’ve spent years fine-tuning my body for elite performance — and that means getting serious about what goes into it. Cleo Salt isn’t just another electrolyte; it’s a foundational element in my hydration and recovery stack. The mineral profile is clean, potent, and immediately noticeable. Whether I’m in the middle of a long endurance session, a deep detox, or prepping for a high-stakes performance cycle, this salt keeps my nervous system grounded, my energy steady, and my muscles responsive. I’ve tried everything — nothing else comes close to the purity and performance Cleo delivers. It’s not a supplement. It’s a baseline requirement."
- Patrick M., Olympic Gold Medalist & World Champion
Salt Elevated to Its Highest Form
Most sea salts available in the market today contain dozens of minerals, but they also carry trace heavy metals, microplastics, and marine biotoxins.
Cleo Salt is different.
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With a geological purity of 99.6% NaCl, it is nearly pure crystalline sodium chloride. This purity creates more than clean taste:
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Energetic Clarity: Without the “noise” of excess minerals, Cleo’s Salt supports fluid balance at the cellular level and acts as a natural clarifier.
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Frequency Booster: It resonates with the body’s electrical field, helping ground, clear, and recharge.
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Ancient Provenance: With its origins deep in time, Cleo Salt behaves less like a food and more like a frequency tool: pure, focused, and transformative.